Women in Fintech: Nikita Sachdev Talks Blockchain & Crypto – FinTech Magazine | Omd Cialis

As the founder and CEO of Luna PR and Luna VC, Nikita Sachdev is an avid crypto investor and fintech marketer. The model and marketeer also describes herself as a serial entrepreneur and investor.

Sachdev, who is Indian-American and lives in Dubai, found success on the international modeling circuit and attempted a career in Bollywood. However, this was eclipsed by her passion for the crypto and blockchain space when she started working for crypto giant Huobi in 2017. This prompted her to start her own PR and marketing agency with a fintech focus. Today, she travels the world to speak at universities and conferences like the University of Miami and Oxford University, educating people about the potential of blockchain. We met her to find out more.

Tell us about your company – what is the concept?

We started as a PR and marketing agency focused on Web3 and have since continued our rapid growth with the addition of a venture capital arm and most recently a media arm. For those who don’t know what Web3 is, it is essentially the next iteration of the internet, centered on the concept of decentralization and blockchain technology. This means that our focus in all aspects of our business includes NFTs, cryptocurrencies and all other blockchain-based projects. We think of original go-to-market strategies and help the average user or trader to better understand these technical projects. We hope to accelerate the global adoption of blockchain solutions.

What makes your idea different from the rest of the market?

There aren’t many Web3 PR and Marketing Agencies, especially with the ability to also talk about funding, so we’re in high demand in our niche. We have been in the industry since 2017 and have worked hard to establish ourselves. We have worked on over 600 projects so far, including big names like eToro and Binance, which has already given us extensive experience in a very young industry that is constantly evolving.

How did you get interested in the industry? What is your background and is there a story?

Before I switched to cryptocurrency, I was in advertising. In 2017 I shot a corporate video for a client; I was the host reading a teleprompter and it was all about cryptocurrency, blockchain, ICOs and so on. That seemed like different language back then and when I asked the CEO for clarification he said “$100 in bitcoin in 2009 would have made me a millionaire today”. I bought bitcoin almost immediately there and then! When I started I had no idea what I was doing, but as I started seeing returns on my investments my interest continued to grow. I began studying blockchain, the technology fundamentally underlying Bitcoin, and understood the power it had to increase transparency, trust, and efficiency around the world. I firmly believe this can have a positive impact on virtually any industry, so I became a champion of technology on social media. In 2019 I founded Luna PR due to my passion for this emerging technology. My goal has always been to encourage mass adoption of blockchain technology around the world.

What has been your biggest challenge so far – and how do you overcome it?

Our biggest challenge has been understanding which strategies work best in an ever-evolving market that often doesn’t offer time to breathe. This industry is so new and nobody has really done what we do before. There is no playbook, and we’ll create the path while we’re still on it. Expanding our understanding is proving to be a constant challenge given the wide variety of technological advances emerging on a daily basis. Despite this, working and living at the cutting edge of modern technology is what excites and engages us.

What is your previous experience as a woman in the technology industry?

My experience is very positive. It’s definitely still a male-dominated space, but since 2017 I’ve seen so many more women entering the space and showing an interest in technology. It’s great to see how welcoming the industry is to everyone! Web3 sees no discrimination, and as a variety of decentralized autonomous organizations (DAOs) dedicated to the advancement of women in Web3 emerge, the industry is likely to become much more diverse in the future.

If you were to give advice to other young entrepreneurs who want to get into the field, what would you advise them to do?

I would say just dive in! You will find your feet. The technological aspects can be daunting at times, but imagine if I told you 10 years ago that you would use your mobile phone to hail a taxi or that you would pay for goods and services via transactions made through your biometrics be validated. Everything is new for now! So do your research, open a crypto wallet and trade on an exchange (even if it’s just a token amount). Head into the Metaverse and maybe buy an NFT from a marketplace – the best way to learn how the technology works is to experience it as it develops.

How do you see the future of automation in the fintech industry?

In the blockchain space, perhaps the most profound automated innovation is the concept of a “smart contract”. These are programs stored on a blockchain that run automatically when predefined conditions are met. By automating (“self-executing”) the code once these conditions are met, the need for trust between individuals and thus the need for intermediary third parties to mediate transactions is eliminated. Imagine buying a home removing all intermediaries and instead simply making a transaction on a blockchain between buyer and seller – think of the time, money and energy this would save!

What are the future plans for Luna?

We are constantly expanding LUNA PR and have a strong consulting, PR and marketing area. We work with individuals and projects at all stages of development, from early-stage startups to much more mature companies like Binance and Huobi. Our goal is to be a one stop shop for web2 projects looking to enter the web3 space or for web3 projects looking to mass market themselves. Last year we also launched our venture capital arm lunavc.io and have invested in approximately 20 Web3 related projects since our launch. The plan is to rapidly increase the number of projects we support. We’re always looking at how we can use our skills and I’m very excited to see where we’ll be in five years.

What inspires you in fintech today?

Today I am inspired by the power that blockchain technology has to change our society for the better. I can’t wait to see the unbanked go banked and secure cryptocurrency wallets validating our identities instead of the current requirements of passports, ID cards or insecure passwords in Web2. I am also pleased to see that the inherent transparency of blockchain transactions is helping curb financial corruption. Blockchain will be a major contributor to the fourth industrial revolution and I am honored to be a part of it so early!

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